Ghost signs

This early form of advertising made use of the side of buildings to paint identifying labels and other marketing slogans, a practice that was immensely popular up until the 1940s and '50s when modern billboards, which were easier to change regularly, took over. Toronto is still covered in these early ads. Faded and often found on the walls that are just out of view from main streets, there's a whole inventory of crumbling Coca Cola signs, mighty cigarette labels, and various industrial logos.

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