These books are f*cking great!

I have been noticing for a while that many self-help and self-improvement books at my local B&N have titles based on lightly masked profanity. That day, I went around and photographed all such books I could find within reasonable time for a Facebook post. I found no fewer than nine, including “Unfuk Yourself”, “The Subtle Art of Not Giving a Fck” and “Get Your Sh*t Together”. If I were smarter, or more in tune with the Tookapic M.O., I could have stretched those into a week’s worth of posts.

This naming strategy follows solid marketing strategy and scientific research. Studies show that people who swear are more sincere and trustworthy. D*mn straight!