Few months ago we did a survey and asked you about the biggest value tookapic was giving you. Most of you (a huge majority) answered that it was how tookapic helped you improve your photography. And so we advertised that value on tookapic's homepage.
Then I had a beer and a long talk with @ianprince and what he said made a lot of sense and exposed the mistake I made with adverising tookapic as a tool "to improve photography". Sure - it does just that. And it does it very well. But almost none of you thought about that when signing up.
Most of you signed up because you wanted to capture everyday moments, create a photo journal, or a photoblog, or whatever. But very few of you actually signed up to improve the quality of your photos.
That's why we're back to advertising tookapic as great way to collect and share your everyday photos with a wonderful community. The biggest value still is improving photography, but new users will get to that on their own. Just like most of you did.
New landing page is now live on tookapic.com (if you want to see it, just sign out). Still a work in progress but it's already looking fine.