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How NOT TO learn absolutely anything about photography

Relonch AI
Relonch AI imitates cinematic lighting to light up your everyday stories.
relonch.com

Relonch is a "camera as a service" thing. For $99 a month they give you a camera and retouching service. The camera has only one button (shutter). No adjustments, no nothing. It's literally point-and-shoot camera.

You can't see your photos until they come back from Relonch retouched for you. So you don't actually know what you've taken until someone retouches it for you.

To be honest, I have no idea who this service is for. For $99 you can buy a camera that will actually teach you something about photography. Post-processing is also a huge part of photography as well.

I'm so sceptical about this thing, that I kind of want to try it.

I thought I'd share. What do you guys think about it?

21 comments

jewels What's the fun in all this? Either you learn by taking the pics, failing and succeeding, or you buy the prints from an accomplished photographer and hang them on your wall. Don't see the point, but that's just me!

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Grace I'd love to learn film photography too!

Kazzi Maybe they are counting on the surprise effect. You've pressed that button and look, we're sending you that beautiful, retouched photos. Give us money!

On the other hand, I'm wondering what's "under the hood"

Paweł Kadysz That sounds so ridiculous to me.
And yet it's exactly how it's supposed to work.

agnieszka bladzik the hood is one thing I kind of like about it :) [colors, etc.]

vera Very strange way for photography... That makes me think that perhaps some people specialist in post-processing are searching a way to get money? And they search new target users, lazy photogaphers who want to make photos without thinking about photography?... :-/ That sounds very strange...

Paweł Kadysz The company is trying to develop a fully automated post-processing algorithm. So there will be no human being involved in "making" this photo.

365 Shades of Calvados Why would I pay for it 99$ if I can use free algorithms on Google, Facebook or even in my iPhone? I'm not even sure lazy people will go for it - they will appreciate more their smartphone camera. Interesting experiment.

vera It's sure I would not pay for it... Who gets any interest? I don't understand that.

Gogi Golzman this is very very sad
we are losing are roots not only in photography, in everything :(

bvphotosnap It doesn't even qualify for Photography 101 for dummies... :D :D :D

Jule It would be kinda interesting to try it if it wasn't that expensive :D

Adam Urbaniak I think that to have any discussion we would need to leave the subject of price and hardware (both are ridiculous, of course) on side and focus on the idea. And this is imo promising - dedicated to people who want to achieve nice looking pics, but without devoting time to any other activity (like learning, post-processing etc). Such people don't find their phone as the proper, "professionally looking" gear, maybe even multiple filters are too much for them. Or whey just have everything?

What do I think about it? I think: NOPE. But Im not the target for this business, I signed up here to learn something, not to posses collection of 365 filtered pics.
In general, the question is asked to the wrong audience, because simply the idea standing behind Tookapic is perfectly opposite to the idea standing behind this business.

Satoshi T Maybe I am not a customer of this service, but this service gives me great hint.
Because I always care about focus, lighting, shutter-speed, aperture, ISO, and white-balance too much.
So, Using prime lens and leave all of Focus, Exposure, ISO and WB to my camera is good training for me to concentrate about Subject, Timing, Framing and Composition.

jazzie The only thing I think is interesting about this is that you do not see your pics immediately. This is like analog photography... It could force one to look through the finder much more carefully. But I dont think that this is what the possible clients of this camera are looking for!

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jazzie I thought about people like us who are looking for a special challenge. Those strange persons who become clients of this site are probably not looking for a challenge :-P

Eric Patzer I would rather spend $10 on an old digital camera and "play" with that. This is like when our photo lab used to 'enhance' our pictures... I hated it.

If you want this simplicity, put your camera on P or full auto and click away, you might learn something.

Richard Morwood I won't be using the service, but I can sure see it becoming popular - or bought out by Apple and turned into a future iOS camera update

Chen YiZhou i think the fun of photography is that you can see what you shot and share, also you can adjust if somthing is wrong...i will not use this service, very wired

365 Shades of Calvados I just pressed "Switch to Relonch" to see what happens and here's what they want from me:

"1. Bring us your DSLR or Mirrorless camera (you know, the one sitting on a shelf and gathering dust) and hang it on one of our hooks."

Why would I give away my Nikon or Olympus for sth I don't even know that will work for me?

"2. We take the current market value of your camera and convert it into an equivalent in photos. $1 = 1 remarkable photo."

I'd rather sell my camera myself than have someone else value it... (nice way of acquiring cheaply lots of good quality cameras!)

"3. You choose the Model 291 device that fits your style, take it with you, and start capturing your life."

That's just about the color of their camera! I really don't care if my camera is black or yellow.

"4. Every morning you receive a selection of pictured photos in preview resolution that you shot the day before. Then YOU decide which ones are truly remarkable and pay only $1 per full-resolution photo. We only charge you for the photos you hand pick as the best of the best."

Well, that's what I am doing at Tookapic... Every day I look at my photos and decide which ones will be keepers.

When I looked at one of their posters on a photo of their office it says:

- only the viewfinder
- only one button (no settings)
- just natural lighting (no flash)
- only the prime lens (no zoom)
- only a sim card (no SD card)

But they don't say what kind of a lens...

Oh, and in order to "switch to relonch" I need to go to Palo Alto... That's a bit far for me right now. ;-)

Filip Švácha I don`t know why, but I find it quite funny, the camera looks just like a accessory, and hey, why not, this existed in the film days as well, so why not?